Penta Esports is a premier global ecosystem empowering aspiring gamers to turn passion into profession. Our name reflects five disruptive verticals: Leagues, Tournaments, Content, Marketplace, and Platform. The logo integrates the number five, the letter "P," and a player’s radar. Through innovation and collaboration, we provide an accessible platform that connects, educates, and uplifts the next generation of pros.
We are here to enable competitive gaming at scale and empower aspiring gamers with our world-class, accessible-to-all platform that connects, educates, and uplifts gamers who want to turn their pure passion into a glorious profession.
The logo is a unified combination of the number 5 representing the core verticals, the letter P for Penta, and a visual device signifying a player’s unique radar and focus.
The industry requires a system thoughtfully crafted to present a brand in an international, engaging, consistent, recognisable, and proprietary way—one that is unique in form and versatile in its application.
The name Penta is derived from the 5 verticals that we will disrupt through innovation and collaboration. 1. Leagues 2. Tournaments 3. Content 4. Marketplace 5. Platform.
Typography—BB Strata Pro—chosen for its tech-forward, robotic character. Versatility enables dynamic pairings: bold for impact, thin for detail, extended for immersive headlines.
Bespoke icon system derived from logo's structural DNA: 24x24 grid, sharp angles, consistent geometry. Illustration style mirrors gaming's futuristic spirit
The identity system is unified by a fundamental principle: versatility in application. It is designed to be a proprietary tool that ensures the brand remains consistent across all international touchpoints
Penta’s identity transcends the screen by blending consistent social assets and streetwear-driven fashion with motion-ready broadcast templates and a seamless digital UI, resulting in a holistic, scalable, and unforgettable esports brand that gamers truly own, wear, and play with
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