ONEINDIA
INFORMATION
CLIENT
Oneindia
SECTOR
Media
OFFICE
Banglaore
DISCIPLINE
Illustration
SUMMARY
Oneindia redefines Indian media by replacing conflict-driven narratives with unified perspectives. Its identity centers on an oval “O,” symbolizing openness and conversation. Sophisticated teal replaces aggressive reds to signal trust, while Gilland Regular and Archivo typography balance warmth with authority. By prioritizing thoughtfulness over volume, Oneindia creates a credible, human-centered brand experience that invites dialogue rather than division.
THE CATEGORY PROBLEM
Designed for viral engagement, the Indian news media operate on conflict economics, where stories become India versus India. Traditional platforms amplify division through urgent reds and confrontational blues that demand attention. Audiences grow exhausted by information that polarises rather than educates, creating echo chambers.
THE IDENTITY SOLUTION
We designed an identity anchored by the masthead, the singular word "Oneindia". The oval “O” represents openness, bringing perspectives into unified conversation. Sophisticated teal replaces confrontational colours with trust signals. Gilland Regular paired with Archivo creates approachable authority.
COLOUR AND TYPOGRAPHY
Sophisticated teal disrupts news conventions, signalling trustover urgency. Secondary colours add vibrancy without aggression. Gilland Regular brings contemporary warmth whilst Archivodelivers editorial clarity.
ICONOGRAPHY & ILLUSTRATION
Clean geometric iconography maintains consistency acrossdigital platforms. Vibrant illustrations celebrate India's diversity through human-centred storytelling. The style balances professional credibility with authenticity, ensuring visual communication feels universal in approach.
BRAND ELEMENT DERIVATION & EXTENSION
The oval motif extends into flexible framing devices, creatingvisual consistency across applications. Secondary elements derive from core geometry, maintaining brand coherence whilst allowing creative expression.
BRAND DEVICE + ELEMENTS
Visual elements unite to create cohesive brand experience.The oval device frames content whilst maintaining openness.Supporting graphics enhance rather than compete with editorial focus.
RELATED PROJECTS
STRATEGY
MEDIA
DESIGN
CREATIVE
EXPERIENCE
STRATEGY
MEDIA
DESIGN
CREATIVE
EXPERIENCE
ONEINDIA
INFORMATION
CLIENT
Oneindia
SECTOR
Media
OFFICE
Banglaore
DISCIPLINE
Illustration
SUMMARY
Oneindia redefines Indian media by replacing conflict-driven narratives with unified perspectives. Its identity centers on an oval “O,” symbolizing openness and conversation. Sophisticated teal replaces aggressive reds to signal trust, while Gilland Regular and Archivo typography balance warmth with authority. By prioritizing thoughtfulness over volume, Oneindia creates a credible, human-centered brand experience that invites dialogue rather than division.
THE CATEGORY PROBLEM
Designed for viral engagement, the Indian news media operate on conflict economics, where stories become India versus India. Traditional platforms amplify division through urgent reds and confrontational blues that demand attention. Audiences grow exhausted by information that polarises rather than educates, creating echo chambers.
THE IDENTITY SOLUTION
We designed an identity anchored by the masthead, the singular word "Oneindia". The oval “O” represents openness, bringing perspectives into unified conversation. Sophisticated teal replaces confrontational colours with trust signals. Gilland Regular paired with Archivo creates approachable authority.
COLOUR AND TYPOGRAPHY
Sophisticated teal disrupts news conventions, signalling trustover urgency. Secondary colours add vibrancy without aggression. Gilland Regular brings contemporary warmth whilst Archivodelivers editorial clarity.
ICONOGRAPHY & ILLUSTRATION
Clean geometric iconography maintains consistency acrossdigital platforms. Vibrant illustrations celebrate India's diversity through human-centred storytelling. The style balances professional credibility with authenticity, ensuring visual communication feels universal in approach.
BRAND ELEMENT DERIVATION & EXTENSION
The oval motif extends into flexible framing devices, creatingvisual consistency across applications. Secondary elements derive from core geometry, maintaining brand coherence whilst allowing creative expression.
BRAND DEVICE + ELEMENTS
Visual elements unite to create cohesive brand experience.The oval device frames content whilst maintaining openness.Supporting graphics enhance rather than compete with editorial focus.
RELATED PROJECTS
STRATEGY
MEDIA
DESIGN
CREATIVE
EXPERIENCE
STRATEGY
MEDIA
DESIGN
CREATIVE
EXPERIENCE