When Rajapushpa asked us to design their Pickleball team’s logo, we distilled all this information to explore how we can integrate it into the identity. The logo had to represent the team Hyderabad Royal Aces (HRA), the brand’s role as a frontrunner in building stronger, healthier communities and a nod to their position as giants in the real estate business.
While the letters play a subtle nod to the brand and the team’s homeground, the crown and shield symbolise excellence and honour.
Black brings authority, gold symbolises victory and white represents accuracy. Together, Zthey cue dominance and technical mastery. A combination appropriate both on and off the field.
The king of the jungle signifies vision, leadership and dominance. Pulled from the ‘Raja’ of Rajapushpa, which means ‘King’.
