Post-pandemic, 12.6 million US households adopted pets, straining an analog healthcare system. Facing a shortage of veterinarians, Dr. Treat launched an integrated, digital-first care experience. We reimagined the pet’s nose as a heart, replacing the period in "Dr." with custom typography. This warm, compassionate identity transforms pet care into an inviting community experience making every visit feel like a treat.
A San Francisco based veterinary start-up with an ambition to scale to 5000 clinics in the United States gave Anto an open brief to create a powerful brand that's authentic, compassionate and timeless. Drawing from the founders' affinity for pets, the brand was named Dr. Treat.
Your pet's strongest of senses, will feel our unconditional affection.
We worked closely with Stephanie L'Estrange and her wonderful team at Taylor Design who drew from the logo and identity construction and literally manifested the visual language in a way that was so clever, functional and experiential. They called it the Tuxedo Effect and we are grateful to have worked with such a special team at Taylor.
